about us

What Makes Us Different?

Since 1958, Helal Perfumes has been a symbol of luxury and authenticity in fine fragrances. Our journey began in the heart of Assam, India, with a visionary goal to bring the finest Agarwood (Agar Oud), Agarwood oil, and premium perfumery items to a global audience. Under the leadership of Mohammed Helal Uddin, who took over in 1987, our brand expanded beyond borders, reaching fragrance connoisseurs worldwide.

Driven by a passion for purity and excellence, Mohammed Helal Uddin traveled across Sri Lanka, the Philippines, Laos, Vietnam, Indonesia, Cambodia, Singapore, and Bangkok, sourcing the highest-quality Agarwood. His journey led him to Thailand, where he established a strong presence in Bangkok, solidifying Helal Perfumes as a global name in perfumery.

Mohammed Helal Uddin

CEO

Our Mission & Vision

Today, Helal Perfumes operates across multiple regions, continuing to preserve the heritage of Oud and fine fragrances. Our commitment to excellence remains at the core of everything we do. We source only the highest-quality Agarwood from its natural habitat, ensuring each product reflects the luxury, authenticity, and craftsmanship our brand is known for.

As we continue to grow, our mission remains steadfast: to share the timeless beauty of pure, premium fragrances with the world. While we expand, we stay true to our legacy of quality, sustainability, and affordability, making our luxurious scents accessible to fragrance lovers across the globe.